This course is designed for those working in Marketing, IT, or Business Intelligence, responsible for reporting and analyses. This course is also recommended for managers looking to make their company more efficient using advanced data processing techniques.
Course Scope
Data mining overview.
Role of KPI in organisation.
Data Mining applications within a Telco company.
Call center traffic management. - Traffic analysis. - Traffic forecasting. - Key traffic factor identification. - How to handle traffic peaks.
Segmentation. - What is segmentation? - Segmentation methods. - Segment optimisation. - Typical segments in Telco. - Estimating the effects of segmentation. - Segmentation implementation and maintenance.
Customer Migration (Churn) and churn prevention. - Churn classification. - Identification of the most churn-risky customers. - Action / no action decisions. - Anti-churn offer calculation. - Measurement of anti-churn campaigns.
Cross-selling + upselling. - Identification of target groups. - Preparation of target groups. - Managing exclusions. - Selling new products. - Improving sales efficiency.
Credit scoring and improving the collection process. - Entry scoring techniques. - Scoring as a part of a decision tool. - Optimising credit control. - Collection segmentation. - Credit control and improving collection strategies. - Monitoring the effects of strategy modifications.
Staff optimisation. - Staff efficiency monitoring. - Task transfer for efficiency improvement and cost-reduction. - Forms of employment management. - Rotation reduction. - Optimising training.
Optimising processes. - As-is process visualisation. - Process description by numbers. - Identification of critical elements of process. - Possible places of improvement. - Future process design and numbers evaluation. - Future process implementation.
Cost optimisation. - Assigning costs to employees, units and processes. - Profit and loss analysis. - Identification of profit centers and cost centers. - Cost optimisation vs. company strategy. - Segmentation and a segment-based approach to cost optimisation.
Basic and Advanced Data Mining techniques.
Data preparation.
Aggregates + Reports + MS Office.
Typical outliers in Telco data.
Correlations.
Decision Trees.
Artificial intelligence.
Course Objectives
The goal of this course is to present an overview of various data operation techniques applied to the main cost and profit generating processes: churn reduction, up- and cross-selling, entry scoring, the collection process, Call Centre optimisation, market segmentation, and measuring and improving processes. In addition, we will describe data acquisition techniques and methodology, give practical examples from Telco business, and supplement the course with an overview of advanced mathematical data mining techniques.
Prerequisites
No specific prerequisites are required, but experience in one of the following areas is highly recommended:
Data manipulation.
Business analyses.
Reporting and programming.
Business intelligence.
Training Structure
Four-day training divided into logical sessions.
Methodology
Instructor-led training.
Excellent course and instructor.
A lot of useful materials and knowledge.
Trainer adapted to the expectations of the audience.
Deep and detailed topic analysis.
Unique training covering the most important areas of my work.
Professional, high-quality trainer.
Trainers have passion to teach & impart knowledge.
Regardless of technology I received theoretical and practical answers.
Course covers all important issues and presents relevant examples.
More than excellent course!
Trainer was able to answer practical questions.
Great teacher with deep knowledge and experience.
Overwhelming knowledge and expertise. Interactive and enjoyable learning.
I am very impressed with the trainer's knowledge and experience.
The whole course was very valuable.
Excellent exercises!
Trainer is open for comments and discussion.
Experienced trainer. Real cases with references to recommendations.
I feel like the trainer is the best professor and mentor one can have.
Very well organized training programmes.
Excellent knowledge from the trainer.
A good approach to a complex problem.
Training was above expectations!
Highly professional trainer with lots of practical experience. Friendly and open.
The training is completely excellent.
Trainer understands local market experience.
I can proudly recommend these courses for others as well.
The trainer is capable of answering all my questions.
The best training ever.
Good logical structure of the course and explanation.
Excellent methodology of teaching. Simple and easy to understand training.
I received a lot of useful information which I use in my work every day.
Perfect course.
Training provides useful methods to analyze real protocols.
Experienced trainer. Excellent descriptions.
Very effective training methods.
Excellent, knowledgeable trainer, open to communication.
A clear picture of GSM switching and signalling.
Good class notes and great examples.
Very clear explanations.
Many different people from different operators can share their problems and ideas.
Trainer understands local market experience.
The course covers all the impacted areas.
Seminar entirely for Telecommunication operators. A lot of issues covered.
Really practical and very fruitful training.
Everyone gets individual attention from the trainer.
This course will be very useful in my daily work.
The training exceeded my expectations.
Good direct connection between course material and real problems.
The course exceeded my expectations. Hats off!
Amazing, more than excellent, audience-oriented trainer.
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