Telco technical

& business courses

available worldwide

Data Mining Techniques

marketing, IT, BI; managers
available worldwide
Ask for offer

Who Should Attend?

This course is designed for those working in Marketing, IT, or Business Intelligence, responsible for reporting and analyses. This course is also recommended for managers looking to make their company more efficient using advanced data processing techniques.


Course Scope

  1. Data mining overview.
    • Role of KPI in organisation.
  2. Data Mining applications within a Telco company.
    • Call center traffic management.
      - Traffic analysis.
      - Traffic forecasting.
      - Key traffic factor identification.
      - How to handle traffic peaks.
    • Segmentation.
      - What is segmentation?
      - Segmentation methods.
      - Segment optimisation.
      - Typical segments in Telco.
      - Estimating the effects of segmentation.
      - Segmentation implementation and maintenance.
    • Customer Migration (Churn) and churn prevention.
      - Churn classification.
      - Identification of the most churn-risky customers.
      - Action / no action decisions.
      - Anti-churn offer calculation.
      - Measurement of anti-churn campaigns.
    • Cross-selling + upselling.
      - Identification of target groups.
      - Preparation of target groups.
      - Managing exclusions.
      - Selling new products.
      - Improving sales efficiency.
    • Credit scoring and improving the collection process.
      - Entry scoring techniques.
      - Scoring as a part of a decision tool.
      - Optimising credit control.
      - Collection segmentation.
      - Credit control and improving collection strategies.
      - Monitoring the effects of strategy modifications.
    • Staff optimisation.
      - Staff efficiency monitoring.
      - Task transfer for efficiency improvement and cost-reduction.
      - Forms of employment management.
      - Rotation reduction.
      - Optimising training.
    • Optimising processes.
      - As-is process visualisation.
      - Process description by numbers.
      - Identification of critical elements of process.
      - Possible places of improvement.
      - Future process design and numbers evaluation.
      - Future process  implementation.
    • Cost optimisation.
      - Assigning costs to employees, units and processes.
      - Profit and loss analysis.
      - Identification of profit centers and cost centers.
      - Cost optimisation vs. company strategy.
      - Segmentation and a segment-based approach to cost optimisation.
  3. Basic and Advanced Data Mining techniques.
    • Data preparation.
    • Aggregates + Reports + MS Office.
    • Typical outliers in Telco data.
    • Correlations.
    • Decision Trees.
    • Artificial intelligence.

Course Objectives

The goal of this course is to present an overview of various data operation techniques applied to the main cost and profit generating processes: churn reduction, up- and cross-selling, entry scoring, the collection process, Call Centre optimisation, market segmentation, and measuring and improving processes. In addition, we will describe data acquisition techniques and methodology, give practical examples from Telco business, and supplement the course with an overview of advanced mathematical data mining techniques.


Prerequisites

No specific prerequisites are required, but experience in one of the following areas is highly recommended:

  • Data manipulation.
  • Business analyses.
  • Reporting and programming.
  • Business intelligence.

Training Structure

Four-day training divided into logical sessions.


Methodology

Instructor-led training.

The course exceeded my expectations. Hats off!

Mr. Adnan Syed, Mobily

Deep and detailed topic analysis.

Mr. Mohamed Sabry, Vodafone Egypt

Many different people from different operators can share their problems and ideas.

Mr. Omar El-Fiky, Vodafone Egypt

Good class notes and great examples.

Mr. Ghaffar Masood, Mobilink Pakistan

Good direct connection between course material and real problems.

Mr. Alex Konstantopoulos, Cosmote, GR

Everyone gets individual attention from the trainer.

Ms. Inga Tomsone, Tele2 Latvia

Excellent knowledge from the trainer.

Ms. Catherine Barman, Swisscom

The training is completely excellent.

Mr. Philipp Korostelev, Beeline Moscow

Training was above expectations!

Mr. Ariel Haxhiu, Eagle Mobile, AL

Regardless of technology I received theoretical and practical answers.

Mr. Kosta Pribić, T-Mobile Croatia

I received a lot of useful information which I use in my work every day.

Ms. Viktoriya Gusarova, Beeline RU

I feel like the trainer is the best professor and mentor one can have.

Ms. Ledia Meici, AMC Albania

Seminar entirely for Telecommunication operators. A lot of issues covered.

Ms. Pinelopi Tragoudara, Vodafone GR

Experienced trainer. Excellent descriptions.

Mr. Ahmad Doar, Mobily, KSA

The trainer is capable of answering all my questions.

Ms. Ana Gheorghe, Vodafone RO

Excellent exercises!

Mr. Muhammad Ali, Mobilink Pakistan

Training provides useful methods to analyze real protocols.

Mr. Seema Karn, NCell Nepal

Perfect course.

Mr. Arseniy Mazanik, Beeline Russia

The course covers all the impacted areas.

Ms. Gratia Scanteie, Vodafone, RO

Excellent, knowledgeable trainer, open to communication.

Mr. Dmitrii Kropotov, Tele2 Russia

Amazing, more than excellent, audience-oriented trainer.

Mr. Evgeniy Dmitriev, Astelit Ukraine

More than excellent course!

Ms. Inessa Mijiferjyan, Vivacell

The best training ever.

Mr. Timur Zagretdinov, MTT Russia

Trainer understands local market experience.

Mr. Andrew Sweetman, Wataniya

I am very impressed with the trainer's knowledge and experience.

Mr. Mouin Al Saghir, Vivacell

Great teacher with deep knowledge and experience.

Mr. Philippe Wrzecionek, TATA

The whole course was very valuable.

Mr. Sayyid Ali, Dhiraagu Maldives

Very clear explanations.

Ms. Tatyana Krasyuk, Life Ukraine

A clear picture of GSM switching and signalling.

Ms. Anette Chale, mCel Mozambique

Trainer was able to answer practical questions.

Mr. Daniel Krolikowski, Play Poland

Unique training covering the most important areas of my work.

Mr. Eldar Mursaqulov, Azercell

Good logical structure of the course and explanation.

Ms. Elena Shevtsova, Beeline, KZ

Experienced trainer. Real cases with references to recommendations.

Mr. David Curkan, T-Mobile Croatia

Professional, high-quality trainer.

Mr. Gagik Shatveryan, Vivacell

Highly professional trainer with lots of practical experience. Friendly and open.

Ms. Olga Rudnicka, Tele2 Latvia

Trainer is open for comments and discussion.

Ms. Natalya Nerubenko, Life Ukraine

Overwhelming knowledge and expertise. Interactive and enjoyable learning.

Mr. Ashish Shrestha, NCell Nepal

A lot of useful materials and knowledge.

Mr. Shukhrat Khaydar, UCell

Really practical and very fruitful training.

Mr. Niroj Raya, NCell Nepal

I can proudly recommend these courses for others as well.

Mr. Tarvo Jammer, Elisa Estonia

Trainer adapted to the expectations of the audience.

Mr. Antoine Blanchet, Monaco Telecom

A good approach to a complex problem.

Ms. Horia Catrinoiu, Vodafone RO

Trainer understands local market experience.

Mr. Andrew Sweetman, Wataniya

Trainers have passion to teach & impart knowledge.

Mr. Kanchan Chitrakar, Ncell Nepal

Very well organized training programmes.

Mr. Mihnea Teodorescu, Cosmote, RO

The training exceeded my expectations.

Ms. Irida Gjashta, AMC Albania

This course will be very useful in my daily work.

Mr. Leopoldino Ferreira, Unitel Angola

Excellent methodology of teaching. Simple and easy to understand training.

Mr. Arben Shabani, PTK Kosovo

Excellent course and instructor.

Mr. Nikolay Suetin, Beeline Russia

Very effective training methods.

Ms. Erjona Xhemali, AMC Albania

Course covers all important issues and presents relevant examples.