Telco technical

& business courses

available worldwide

Digital Customer Focus Workshop

marketing and sales
available worldwide
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In the Digital Age, customer needs are changing – and your Telecom has to change along with them.

Our Digital Customer Focus Workshop is a dedicated facilitation session to learn about different customer types and needs, and what capabilities your company must have to serve them properly.

This workshop helps to identify major digital customers’ targets, their needs, and the business capabilities that are needed to address these customers. This is a facilitation session dedicated to a single company.

 

Who Should Attend?

This workshop is for product management, marketing, sales and customer service specialists, and managers.


Worhshop Content

This one-day workshop comprises:

  1. Presentation of major digital trends that affect our Customer Lifecycle.
  2. Working in subgroups (facilitated session) to go through:
    • Mapping of customer types for analysation.
    • Exploring their needs – understanding influencing parties, customer needs and problems, and finding potential relationship focus.
    • Designing a solution for each customer type.
    • Validating what capabilities are needed for each solution.
    • Group presentation of results.
  3. Discussion summarising lessons learned and providing recommendations for the actions needed.
  4. Action prioritisation and assessment.
  5. What’s next? Internal solutions for your company.

 

Course Objectives

To develop better understanding of new types of customers, their needs, and digital capabilities needed by your company to serve them better.


Prerequisites

None.


Workshop Structure

One-day session comprising: presentation, facilitated discussion, group exercise,and group results presentation.


Methodology

Digital Customer Mapping technique is used to facilitate the workshop.

A clear picture of GSM switching and signalling.

Ms. Anette Chale, mCel Mozambique

Course covers all important issues and presents relevant examples.

Mr. Mohamed Kamel, Vodafone Egypt

Really practical and very fruitful training.

Mr. Niroj Raya, NCell Nepal

Professional, high-quality trainer.

Mr. Gagik Shatveryan, Vivacell

Good direct connection between course material and real problems.

Mr. Alex Konstantopoulos, Cosmote, GR

Excellent course and instructor.

Mr. Nikolay Suetin, Beeline Russia

The trainer is capable of answering all my questions.

Ms. Ana Gheorghe, Vodafone RO

The course covers all the impacted areas.

Ms. Gratia Scanteie, Vodafone, RO

Deep and detailed topic analysis.

Mr. Mohamed Sabry, Vodafone Egypt

Very effective training methods.

Ms. Erjona Xhemali, AMC Albania

Highly professional trainer with lots of practical experience. Friendly and open.

Ms. Olga Rudnicka, Tele2 Latvia

Great teacher with deep knowledge and experience.

Mr. Philippe Wrzecionek, TATA

This course will be very useful in my daily work.

Mr. Leopoldino Ferreira, Unitel Angola

The course exceeded my expectations. Hats off!

Mr. Adnan Syed, Mobily

Regardless of technology I received theoretical and practical answers.

Mr. Kosta Pribić, T-Mobile Croatia

Trainer was able to answer practical questions.

Mr. Daniel Krolikowski, Play Poland

The whole course was very valuable.

Mr. Sayyid Ali, Dhiraagu Maldives

A good approach to a complex problem.

Ms. Horia Catrinoiu, Vodafone RO

Experienced trainer. Real cases with references to recommendations.

Mr. David Curkan, T-Mobile Croatia

Trainer is open for comments and discussion.

Ms. Natalya Nerubenko, Life Ukraine

Trainer understands local market experience.

Mr. Andrew Sweetman, Wataniya

More than excellent course!

Ms. Inessa Mijiferjyan, Vivacell

Trainer understands local market experience.

Mr. Andrew Sweetman, Wataniya

Excellent knowledge from the trainer.

Ms. Catherine Barman, Swisscom

Everyone gets individual attention from the trainer.

Ms. Inga Tomsone, Tele2 Latvia

Amazing, more than excellent, audience-oriented trainer.

Mr. Evgeniy Dmitriev, Astelit Ukraine

I can proudly recommend these courses for others as well.

Mr. Tarvo Jammer, Elisa Estonia

Very well organized training programmes.

Mr. Mihnea Teodorescu, Cosmote, RO

I am very impressed with the trainer's knowledge and experience.

Mr. Mouin Al Saghir, Vivacell

Perfect course.

Mr. Arseniy Mazanik, Beeline Russia

Training was above expectations!

Mr. Ariel Haxhiu, Eagle Mobile, AL

Good logical structure of the course and explanation.

Ms. Elena Shevtsova, Beeline, KZ

Excellent methodology of teaching. Simple and easy to understand training.

Mr. Arben Shabani, PTK Kosovo

Trainers have passion to teach & impart knowledge.

Mr. Kanchan Chitrakar, Ncell Nepal

The training exceeded my expectations.

Ms. Irida Gjashta, AMC Albania

Very clear explanations.

Ms. Tatyana Krasyuk, Life Ukraine

A lot of useful materials and knowledge.

Mr. Shukhrat Khaydar, UCell

I feel like the trainer is the best professor and mentor one can have.

Ms. Ledia Meici, AMC Albania

The best training ever.

Mr. Timur Zagretdinov, MTT Russia

Unique training covering the most important areas of my work.

Mr. Eldar Mursaqulov, Azercell

The training is completely excellent.

Mr. Philipp Korostelev, Beeline Moscow

Good class notes and great examples.

Mr. Ghaffar Masood, Mobilink Pakistan

Training provides useful methods to analyze real protocols.

Mr. Seema Karn, NCell Nepal

Seminar entirely for Telecommunication operators. A lot of issues covered.

Ms. Pinelopi Tragoudara, Vodafone GR

Trainer adapted to the expectations of the audience.

Mr. Antoine Blanchet, Monaco Telecom

Excellent exercises!

Mr. Muhammad Ali, Mobilink Pakistan

Experienced trainer. Excellent descriptions.

Mr. Ahmad Doar, Mobily, KSA

Many different people from different operators can share their problems and ideas.

Mr. Omar El-Fiky, Vodafone Egypt

Overwhelming knowledge and expertise. Interactive and enjoyable learning.

Mr. Ashish Shrestha, NCell Nepal

I received a lot of useful information which I use in my work every day.

Ms. Viktoriya Gusarova, Beeline RU

Excellent, knowledgeable trainer, open to communication.